Misallocation

Mercury Cougar Cougar (1967 to 1970)

291 sales on our records. Figures as of Nov. 11, 2026.

What it sells for

Middle half of sales$20,100 to $52,000
Median$30,000
Sales behind it60Likely

From 60 sales over the last 24 months. Hammer prices, before buyer's fees. Half sold between $20,100 and $52,000.

How it trades

Auctions ended
42
Sold
33
Sell-through
79%
For sale now
44

Asking prices now

35 cars for sale. Half ask between $24,975 and $39,197.

Asking prices are what sellers want, not what cars sell for.

Versions

NameYearsSales
Cougar Eliminator1969 to 19704
Cougar XR-71967 to 197017
Cougar (1967 to 1970) (base)1967 to 197024

Latest sales

Latest sales
CarAuctionDatePrice
1968 Mercury Cougar XR7-G 390 Marauder GT 4-SpeedBring a Trailer, Nov. 7, 2026Bring a TrailerNov. 7, 2026$70,000
Single-Family-Owned, Fuel-Injected 1969 Mercury Cougar Convertible 351Bring a Trailer, Nov. 1, 2026Bring a TrailerNov. 1, 2026$35,250
1968 Mercury CougarMecum, Oct. 24, 2026MecumOct. 24, 2026$19,500
1967 Mercury Cougar Hardtop 289 3-SpeedBring a Trailer, Oct. 15, 2026Bring a TrailerOct. 15, 2026$37,500
1968 Mercury CougarMecum, Sept. 26, 2026MecumSept. 26, 2026$30,000
30-Years-Owned 1968 Mercury Cougar 7-Litre GT-EBring a Trailer, Sept. 2, 2026Bring a TrailerSept. 2, 2026$120,000
Larry Donovan’s 54-Years-Owned 1969 Mercury Cougar Convertible M-Code 351Bring a Trailer, Sept. 1, 2026Bring a TrailerSept. 1, 2026$16,783
Three-Decades-Family-Owned, Fuel-Injected 1968 Mercury Cougar Hardtop 289Bring a Trailer, Aug. 17, 2026Bring a TrailerAug. 17, 2026$19,250
351-Powered 1967 Mercury Cougar HardtopBring a Trailer, Aug. 12, 2026Bring a TrailerAug. 12, 2026$18,001
Twin-Turbocharged 6.2L–Powered 1967 Mercury Cougar HardtopBring a Trailer, Aug. 3, 2026Bring a TrailerAug. 3, 2026$46,200
Modified 1970 Mercury Cougar EliminatorBring a Trailer, July 31, 2026Bring a TrailerJuly 31, 2026$58,000
1969 Mercury CougarMecum, July 24, 2026MecumJuly 24, 2026$16,000
1970 Mercury Cougar Boss 302 EliminatorMecum, July 24, 2026MecumJuly 24, 2026$74,000
428-Powered 1968 Mercury Cougar XR-7 4-SpeedBring a Trailer, June 19, 2026Bring a TrailerJune 19, 2026$58,000
1969 Mercury Cougar ConvertibleMecum, June 6, 2026MecumJune 6, 2026$25,000
1969 Mercury Cougar Convertible M-Code 351Bring a Trailer, May 31, 2026Bring a TrailerMay 31, 2026$29,000
1968 Mercury CougarMecum, April 10, 2026MecumApril 10, 2026$21,000
1969 Mercury Cougar XR-7 ConvertibleMecum, March 21, 2026MecumMarch 21, 2026$40,000
1967 Mercury Cougar XR-7 HardtopBring a Trailer, March 13, 2026Bring a TrailerMarch 13, 2026$16,000
1968 Mercury Cougar XR-7Bring a Trailer, Jan. 27, 2026Bring a TrailerJan. 27, 2026$15,000
1970 MERCURY COUGAR ELIMINATORBarrett-Jackson, Jan. 22, 2026Barrett-JacksonJan. 22, 2026$45,000
1969 MERCURY COUGAR CUSTOM CONVERTIBLEBarrett-Jackson, Jan. 22, 2026Barrett-JacksonJan. 22, 2026$50,000
1969 MERCURY COUGAR XR7 428CJBarrett-Jackson, Jan. 22, 2026Barrett-JacksonJan. 22, 2026$85,000
1969 Mercury CougarMecum, Jan. 15, 2026MecumJan. 15, 2026$127,500
1970 Mercury Cougar HardtopMecum, Jan. 14, 2026MecumJan. 14, 2026$23,000
1970 Mercury Cougar EliminatorMecum, Jan. 14, 2026MecumJan. 14, 2026$82,000
1969 Mercury CougarMecum, Jan. 12, 2026MecumJan. 12, 2026$15,000
1969 Mercury Cougar XR-7Mecum, Jan. 11, 2026MecumJan. 11, 2026$17,000
1970 Mercury Cougar EliminatorMecum, Jan. 9, 2026MecumJan. 9, 2026$40,000
1970 Mercury Cougar XR-7Mecum, Jan. 8, 2026MecumJan. 8, 2026$18,000