Misallocation

1969 MERCURY COUGAR XR7 428CJ

Sold at Barrett-Jackson on Jan. 22, 2026, offered with no reserve.

$93,500Confirmed

The price as reported by the house. Hammer price $85,000, before the buyer's premium. Read from the house's results Nov. 2, 2026.

The car

Year
1969
Make and model
Mercury Cougar
Generation
Cougar (1967 to 1970)
Version
Cougar XR-7
Gearbox
Manual
Chassis
9F93Q551528
Condition
Excellent (2)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Above the middle half of 23 comparable sales, 127% over its top.

Middle half of sales$19,250 to $37,500
Median$24,250
Sales behind it23Likely

From 23 sales of the Mercury Cougar XR-7 (Cougar (1967 to 1970)) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $19,250 and $37,500.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1969 Mercury Cougar XR-7 Convertible 351 4-SpeedBring a Trailer, Aug. 7, 2025Bring a TrailerAug. 7, 2025$24,750
428-Powered 1968 Mercury Cougar XR-7 4-SpeedBring a Trailer, June 19, 2026Bring a TrailerJune 19, 2026$58,000
1969 Mercury Cougar XR-7 ConvertibleMecum, March 21, 2026MecumMarch 21, 2026$40,000
1969 Mercury Cougar XR-7Mecum, Jan. 11, 2026MecumJan. 11, 2026$17,000
1969 Mercury Cougar XR-7 351Bring a Trailer, Nov. 10, 2025Bring a TrailerNov. 10, 2025$9,100
1969 Mercury Cougar XR-7Mecum, June 6, 2025MecumJune 6, 2025$19,000
1970 Mercury Cougar XR-7 ConvertibleMecum, May 17, 2025MecumMay 17, 2025$105,000
1969 Mercury Cougar XR-7 ConvertibleMecum, May 10, 2025MecumMay 10, 2025$21,000