Misallocation

1969 Mercury Cougar

Sold at Mecum Auctions on Jan. 15, 2026.

$140,250Confirmed

The price as reported by the house. Hammer price $127,500, before the buyer's premium. Read from the house's results Oct. 14, 2026.

The car

Year
1969
Make and model
Mercury Cougar
Generation
Cougar (1967 to 1970)
Version
Cougar (1967 to 1970) (base)
Gearbox
Automatic
Chassis
9F91R567904
Condition
Excellent (2)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Above the middle half of 12 comparable sales, 308% over its top.

Middle half of sales$18,625 to $31,250
Median$22,000
Sales behind it12Likely

From 12 sales of the Mercury Cougar (1967 to 1970) (base) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $18,625 and $31,250.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1969 Mercury CougarMecum, July 24, 2026MecumJuly 24, 2026$16,000
1969 Mercury Cougar ConvertibleMecum, June 6, 2026MecumJune 6, 2026$25,000
1969 Mercury CougarMecum, Jan. 12, 2026MecumJan. 12, 2026$15,000
1968 Mercury CougarMecum, Oct. 24, 2026MecumOct. 24, 2026$19,500
1968 Mercury CougarMecum, Sept. 26, 2026MecumSept. 26, 2026$30,000
1968 Mercury CougarMecum, April 10, 2026MecumApril 10, 2026$21,000
1970 Mercury Cougar HardtopMecum, Jan. 14, 2026MecumJan. 14, 2026$23,000
1969 Mercury Cougar ConvertibleMecum, Nov. 1, 2025MecumNov. 1, 2025$82,000