Misallocation

1970 Mercury Cougar XR-7

Sold at Mecum Auctions on Jan. 8, 2026, offered with no reserve.

$19,800Confirmed

The price as reported by the house. Hammer price $18,000, before the buyer's premium. Read from the house's results Oct. 14, 2026.

The car

Year
1970
Make and model
Mercury Cougar
Generation
Cougar (1967 to 1970)
Version
Cougar XR-7
Gearbox
Automatic
Chassis
0F93H531974
Condition
Good (3)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Below the middle half of 23 comparable sales, 11% under its bottom.

Middle half of sales$19,900 to $40,625
Median$24,750
Sales behind it23Likely

From 23 sales of the Mercury Cougar XR-7 (Cougar (1967 to 1970)) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $19,900 and $40,625.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1970 Mercury Cougar XR-7Mecum, June 6, 2025MecumJune 6, 2025$19,500
1969 Mercury Cougar XR-7 ConvertibleMecum, March 21, 2026MecumMarch 21, 2026$40,000
1969 Mercury Cougar XR-7Mecum, Jan. 11, 2026MecumJan. 11, 2026$17,000
1969 Mercury Cougar XR-7 351Bring a Trailer, Nov. 10, 2025Bring a TrailerNov. 10, 2025$9,100
1969 Mercury Cougar XR-7Mecum, June 6, 2025MecumJune 6, 2025$19,000
1970 Mercury Cougar XR-7 ConvertibleMecum, May 17, 2025MecumMay 17, 2025$105,000
1969 Mercury Cougar XR-7 ConvertibleMecum, May 10, 2025MecumMay 10, 2025$21,000
1969 Mercury Cougar XR-7 ConvertibleMecum, March 21, 2025MecumMarch 21, 2025$80,000