Misallocation

1969 Mercury Cougar Hardtop

Sold at Bring a Trailer on Jan. 9, 2024.

$22,000Confirmed

The price as reported by the house. Read from the house's results Oct. 25, 2026.

The car

Year
1969
Make and model
Mercury Cougar
Generation
Cougar (1967 to 1970)
Version
Cougar (1967 to 1970) (base)
Chassis
9F91H524178
Title
Clean
Condition
Good (3)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Inside the middle half of 13 comparable sales.

Middle half of sales$19,500 to $35,000
Median$23,000
Sales behind it13Likely

From 13 sales of the Mercury Cougar (1967 to 1970) (base) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $19,500 and $35,000.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1969 Mercury CougarMecum, July 24, 2026MecumJuly 24, 2026$16,000
1969 Mercury Cougar ConvertibleMecum, June 6, 2026MecumJune 6, 2026$25,000
1969 Mercury CougarMecum, Jan. 15, 2026MecumJan. 15, 2026$127,500
1969 Mercury CougarMecum, Jan. 12, 2026MecumJan. 12, 2026$15,000
1969 Mercury Cougar ConvertibleMecum, Nov. 1, 2025MecumNov. 1, 2025$82,000
1968 Mercury CougarMecum, Oct. 24, 2026MecumOct. 24, 2026$19,500
1968 Mercury CougarMecum, Sept. 26, 2026MecumSept. 26, 2026$30,000
1968 Mercury CougarMecum, April 10, 2026MecumApril 10, 2026$21,000