1968 BUICK RIVIERA CUSTOM COUPE
Sold at Barrett-Jackson on Jan. 23, 2025, offered with no reserve.
$71,500Confirmed
The price as reported by the house. Hammer price $65,000, before the buyer's premium. Read from the house's results Nov. 2, 2026.
The car
- Year
- 1968
- Make and model
- Buick Riviera
- Generation
- Riviera 1966 to 1970
- Gearbox
- Automatic
- Chassis
- 494878H938261
- Condition
- Excellent (2)Likely
Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.
Against comparable sales
Above the middle half of 19 comparable sales, 136% over its top.
Middle half of sales$11,000 to $27,500
Median$21,000
Sales behind it19Likely
From 19 sales of the Buick Riviera 1966 to 1970 in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $11,000 and $27,500.
Closest sales
| Car | Auction | Date | Price |
|---|---|---|---|
| 1968 Buick RivieraBring a Trailer, Oct. 31, 2026 | Bring a Trailer | Oct. 31, 2026 | $23,500 |
| 1968 Buick RivieraBring a Trailer, May 26, 2026 | Bring a Trailer | May 26, 2026 | $9,500 |
| 1968 Buick Riviera GSMecum, May 14, 2026 | Mecum | May 14, 2026 | $30,000 |
| 1968 Buick RivieraMecum, May 12, 2026 | Mecum | May 12, 2026 | $15,000 |
| LSA-Powered 1968 Buick RivieraBring a Trailer, Feb. 26, 2026 | Bring a Trailer | Feb. 26, 2026 | $90,000 |
| 1968 Buick Riviera ProjectBring a Trailer, Sept. 3, 2025 | Bring a Trailer | Sept. 3, 2025 | $10,500 |
| 1968 Buick Riviera HardtopMecum, May 11, 2025 | Mecum | May 11, 2025 | $21,000 |
| 1967 Buick RivieraMecum, Sept. 26, 2026 | Mecum | Sept. 26, 2026 | $57,500 |