Misallocation

1968 Buick Riviera Project

Sold at Bring a Trailer on Sept. 3, 2025, offered with no reserve.

$10,500Confirmed

The price as reported by the house. Read from the house's results Oct. 25, 2026.

The car

Year
1968
Make and model
Buick Riviera
Generation
Riviera 1966 to 1970
Gearbox
Automatic
Chassis
494878H939236
Title
Clean
Condition
Fair (4)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Below the middle half of 19 comparable sales, 14% under its bottom.

Middle half of sales$12,000 to $30,000
Median$22,000
Sales behind it19Likely

From 19 sales of the Buick Riviera 1966 to 1970 in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $12,000 and $30,000.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1968 Buick RivieraBring a Trailer, Oct. 31, 2026Bring a TrailerOct. 31, 2026$23,500
1968 Buick RivieraBring a Trailer, May 26, 2026Bring a TrailerMay 26, 2026$9,500
1968 Buick Riviera GSMecum, May 14, 2026MecumMay 14, 2026$30,000
1968 Buick RivieraMecum, May 12, 2026MecumMay 12, 2026$15,000
LSA-Powered 1968 Buick RivieraBring a Trailer, Feb. 26, 2026Bring a TrailerFeb. 26, 2026$90,000
1968 Buick Riviera HardtopMecum, May 11, 2025MecumMay 11, 2025$21,000
1968 BUICK RIVIERA CUSTOM COUPEBarrett-Jackson, Jan. 23, 2025Barrett-JacksonJan. 23, 2025$65,000
1967 Buick RivieraMecum, Sept. 26, 2026MecumSept. 26, 2026$57,500