Misallocation

1970 Mercury Cougar

Sold at Cars & Bids on May 8, 2025, offered with no reserve.

$13,000Confirmed

The price as reported by the house. Read from the house's results Oct. 15, 2026.

The car

Year
1970
Make and model
Mercury Cougar
Generation
Cougar (1967 to 1970)
Version
Cougar (1967 to 1970) (base)
Miles shown
96,800
Gearbox
Automatic
Chassis
0F91H565099
Title
Clean
Condition
Good (3)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Below the middle half of 12 comparable sales, 59% under its bottom.

Middle half of sales$20,625 to $35,250
Median$24,000
Sales behind it12Likely

From 12 sales of the Mercury Cougar (1967 to 1970) (base) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $20,625 and $35,250.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1970 Mercury Cougar HardtopMecum, Jan. 14, 2026MecumJan. 14, 2026$23,000
1970 Mercury CougarMecum, Sept. 21, 2025MecumSept. 21, 2025$35,000
1969 Mercury CougarMecum, July 24, 2026MecumJuly 24, 2026$16,000
1969 Mercury Cougar ConvertibleMecum, June 6, 2026MecumJune 6, 2026$25,000
1969 Mercury CougarMecum, Jan. 15, 2026MecumJan. 15, 2026$127,500
1969 Mercury CougarMecum, Jan. 12, 2026MecumJan. 12, 2026$15,000
1968 Mercury CougarMecum, Oct. 24, 2026MecumOct. 24, 2026$19,500
1968 Mercury CougarMecum, Sept. 26, 2026MecumSept. 26, 2026$30,000