Misallocation

1974 FORD BRONCO CUSTOM SUV

Sold at Barrett-Jackson on Jan. 25, 2025, offered with no reserve.

$132,000Confirmed

The price as reported by the house. Hammer price $120,000, before the buyer's premium. Read from the house's results Nov. 2, 2026.

The car

Year
1974
Make and model
Ford Bronco
Generation
Bronco 1966 to 1977
Gearbox
Automatic
Chassis
U15GLR43314
Condition
Excellent (2)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

This car's full record

Against comparable sales

Above the middle half of 713 comparable sales, 4% over its top.

Middle half of sales$46,000 to $115,000
Median$67,000
Sales behind it713Likely

From 713 sales of the Ford Bronco 1966 to 1977 in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $46,000 and $115,000.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1974 Ford BroncoMecum, Oct. 24, 2026MecumOct. 24, 2026$36,000
1974 Ford Bronco 302Bring a Trailer, Oct. 12, 2026Bring a TrailerOct. 12, 2026$38,777
1974 Ford Bronco CustomMecum, Sept. 22, 2026MecumSept. 22, 2026$57,500
Coyote-Powered 1974 Ford Bronco by Heritage BroncoBring a Trailer, Sept. 19, 2026Bring a TrailerSept. 19, 2026$155,000
1974 Ford Bronco 302Bring a Trailer, Sept. 9, 2026Bring a TrailerSept. 9, 2026$45,500
1974 FORD BRONCO CUSTOM SUVBarrett-Jackson, June 27, 2026Barrett-JacksonJune 27, 2026$110,000
347 Stroker–Powered 1974 Ford Bronco RangerBring a Trailer, June 20, 2026Bring a TrailerJune 20, 2026$76,500
1974 Ford BroncoMecum, June 6, 2026MecumJune 6, 2026$87,000

This car's historyLikely

Matched across sales by chassis number.

DateWhat happenedWhereMilesPrice
Jan. 25, 2025Sold (this sale)Barrett-JacksonBarrett-Jackson$132,000
April 14, 2025SoldBring a TrailerBring a Trailer$109,000
May 15, 2026SoldMecumMecum$132,000