Misallocation

1974 Ford Bronco Custom

Sold at Mecum Auctions on Sept. 22, 2026.

$63,250Confirmed

The price as reported by the house. Hammer price $57,500, before the buyer's premium. Read from the house's results Oct. 14, 2026.

The car

Year
1974
Make and model
Ford Bronco
Generation
Bronco 1966 to 1977
Gearbox
Automatic
Chassis
U15GLV09204
Owners
1Likely
Condition
Excellent (2)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Inside the middle half of 713 comparable sales.

Middle half of sales$46,000 to $116,000
Median$67,500
Sales behind it713Likely

From 713 sales of the Ford Bronco 1966 to 1977 in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $46,000 and $116,000.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1974 Ford BroncoMecum, Oct. 24, 2026MecumOct. 24, 2026$36,000
1974 Ford Bronco 302Bring a Trailer, Oct. 12, 2026Bring a TrailerOct. 12, 2026$38,777
Coyote-Powered 1974 Ford Bronco by Heritage BroncoBring a Trailer, Sept. 19, 2026Bring a TrailerSept. 19, 2026$155,000
1974 Ford Bronco 302Bring a Trailer, Sept. 9, 2026Bring a TrailerSept. 9, 2026$45,500
1974 FORD BRONCO CUSTOM SUVBarrett-Jackson, June 27, 2026Barrett-JacksonJune 27, 2026$110,000
347 Stroker–Powered 1974 Ford Bronco RangerBring a Trailer, June 20, 2026Bring a TrailerJune 20, 2026$76,500
1974 Ford BroncoMecum, June 6, 2026MecumJune 6, 2026$87,000
1974 Ford BroncoMecum, May 15, 2026MecumMay 15, 2026$120,000