Misallocation

1968 FORD BRONCO CUSTOM SUV

Sold at Barrett-Jackson on Jan. 26, 2024, offered with no reserve.

$143,000Confirmed

The price as reported by the house. Hammer price $130,000, before the buyer's premium. Read from the house's results Nov. 2, 2026.

The car

Year
1968
Make and model
Ford Bronco
Generation
Bronco 1966 to 1977
Gearbox
Automatic
Chassis
U15NLC63471
Condition
Excellent (2)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

This car's full record

Against comparable sales

Above the middle half of 714 comparable sales, 12% over its top.

Middle half of sales$46,125 to $115,750
Median$67,250
Sales behind it714Likely

From 714 sales of the Ford Bronco 1966 to 1977 in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $46,125 and $115,750.

Closest sales

Closest comparable sales
CarAuctionDatePrice
Coyote-Powered 1968 Ford Bronco by Vintage BroncosBring a Trailer, Nov. 4, 2026Bring a TrailerNov. 4, 2026$147,000
1968 Ford BroncoMecum, Oct. 24, 2026MecumOct. 24, 2026$60,000
1968 Ford Bronco CustomMecum, Sept. 22, 2026MecumSept. 22, 2026$105,000
Coyote-Powered 1968 Ford BroncoBring a Trailer, Sept. 18, 2026Bring a TrailerSept. 18, 2026$92,000
Coyote-Powered 1968 Ford Bronco by Heritage BroncoBring a Trailer, Aug. 30, 2026Bring a TrailerAug. 30, 2026$153,000
1968 Ford Bronco 289Bring a Trailer, Aug. 28, 2026Bring a TrailerAug. 28, 2026$67,000
302-Powered 1968 Ford BroncoBring a Trailer, Aug. 15, 2026Bring a TrailerAug. 15, 2026$90,000
Coyote-Powered 1968 Ford BroncoBring a Trailer, Aug. 12, 2026Bring a TrailerAug. 12, 2026$102,000

This car's historyLikely

Matched across sales by chassis number.

DateWhat happenedWhereMilesPrice
Jan. 26, 2024Sold (this sale)Barrett-JacksonBarrett-Jackson$143,000
April 9, 2026Did not sellBring a TrailerBring a Trailer$137,000 high bid
July 17, 2026SoldBring a TrailerBring a Trailer$132,000