Misallocation

1950 MERCURY CUSTOM COUPE

Sold at Barrett-Jackson on Jan. 25, 2025, offered with no reserve.

$187,000Confirmed

The price as reported by the house. Hammer price $170,000, before the buyer's premium. Read from the house's results Nov. 2, 2026.

The car

Year
1950
Make and model
Mercury Mercury Eight
Generation
Eight (1939 to 1951)
Gearbox
Automatic
Chassis
50ME25328M
Condition
Excellent (2)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Above the middle half of 83 comparable sales, 372% over its top.

Middle half of sales$17,750 to $36,000
Median$26,000
Sales behind it83Likely

From 83 sales of the Mercury Eight Eight (1939 to 1951) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $17,750 and $36,000.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1950 Mercury CustomMecum, May 10, 2026MecumMay 10, 2026$33,000
1950 Mercury Custom ConvertibleMecum, May 9, 2026MecumMay 9, 2026$22,500
1950 MERCURY CUSTOM COUPEBarrett-Jackson, Jan. 24, 2026Barrett-JacksonJan. 24, 2026$135,000
1950 Mercury CoupeMecum, Jan. 18, 2026MecumJan. 18, 2026$27,000
1950 Mercury CoupeMecum, June 6, 2025MecumJune 6, 2025$29,000
1950 MERCURY CUSTOM COUPEBarrett-Jackson, Jan. 21, 2025Barrett-JacksonJan. 21, 2025$14,000
400-Powered 1951 Mercury Eight Sport Coupe Lead SledBring a Trailer, Oct. 7, 2026Bring a TrailerOct. 7, 2026$41,000
350-Powered 1951 Mercury Eight Sport SedanBring a Trailer, Oct. 2, 2026Bring a TrailerOct. 2, 2026$6,800