Misallocation

1978 Ford Bronco SUV

Sold at Mecum Auctions on April 4, 2024.

$55,000Confirmed

The price as reported by the house. Hammer price $50,000, before the buyer's premium. Read from the house's results Oct. 14, 2026.

The car

Year
1978
Make and model
Ford Bronco
Generation
Bronco 1978 to 1979
Version
Bronco (1978 to 1979)
Gearbox
Automatic
Chassis
U15HLBA3087
Condition
Excellent (2)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Above the middle half of 19 comparable sales, 2% over its top.

Middle half of sales$24,000 to $49,000
Median$36,450
Sales behind it19Likely

From 19 sales of the Ford Bronco (1978 to 1979) (Bronco 1978 to 1979) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $24,000 and $49,000.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1978 Ford BroncoBring a Trailer, July 16, 2026Bring a TrailerJuly 16, 2026$22,750
1978 FORD BRONCOBarrett-Jackson, April 18, 2026Barrett-JacksonApril 18, 2026$80,000
1978 Ford BroncoMecum, April 10, 2026MecumApril 10, 2026$35,000
1978 Ford BroncoMecum, Jan. 13, 2025MecumJan. 13, 2025$46,000
1979 Ford BroncoMecum, Sept. 25, 2026MecumSept. 25, 2026$45,000
1979 FORD BRONCOBarrett-Jackson, Sept. 10, 2026Barrett-JacksonSept. 10, 2026$16,000
1979 Ford BroncoMecum, May 9, 2026MecumMay 9, 2026$52,000
1978 FORD BRONCOBarrett-Jackson, April 16, 2026Barrett-JacksonApril 16, 2026$40,000