Misallocation

1973 Mercury Cougar Convertible

Sold at Mecum Auctions on May 9, 2026, offered with no reserve.

$15,400Confirmed

The price as reported by the house. Hammer price $14,000, before the buyer's premium. Read from the house's results Oct. 14, 2026.

The car

Year
1973
Make and model
Mercury Cougar
Generation
Cougar (1971 to 1973)
Gearbox
Automatic
Chassis
3F94H512225
Condition
Good (3)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Below the middle half of 27 comparable sales, 4% under its bottom.

Middle half of sales$14,500 to $20,500
Median$16,300
Sales behind it27Likely

From 27 sales of the Mercury Cougar (1971 to 1973) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $14,500 and $20,500.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1973 MERCURY COUGAR XR7 CONVERTIBLEBarrett-Jackson, Sept. 12, 2026Barrett-JacksonSept. 12, 2026$15,000
1973 Mercury Cougar XR-7 ConvertibleMecum, May 13, 2026MecumMay 13, 2026$20,000
1973 Mercury Cougar XR-7 ConvertibleMecum, April 9, 2026MecumApril 9, 2026$14,000
1973 Mercury Cougar ConvertibleBring a Trailer, Jan. 27, 2026Bring a TrailerJan. 27, 2026$17,000
1973 Mercury Cougar XR-7 ConvertibleMecum, Jan. 14, 2026MecumJan. 14, 2026$11,000
1973 Mercury Cougar XR-7Mecum, Jan. 9, 2026MecumJan. 9, 2026$20,000
1973 Mercury Cougar XR-7 Hardtop CoupeBring a Trailer, Nov. 5, 2025Bring a TrailerNov. 5, 2025$8,500
1973 Mercury Cougar XR-7 ConvertibleMecum, May 11, 2025MecumMay 11, 2025$15,000