Misallocation

1966 Ford Bronco

Sold at Mecum Auctions on Jan. 16, 2026.

$106,700Confirmed

The price as reported by the house. Hammer price $97,000, before the buyer's premium. Read from the house's results Oct. 14, 2026.

Photo: Mecum Auctions

The car

Year
1966
Make and model
Ford Bronco
Generation
Bronco 1966 to 1977
Version
Bronco (early)
Gearbox
Manual
Condition
Excellent (2)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Above the middle half of 134 comparable sales, 11% over its top.

Middle half of sales$40,000 to $87,000
Median$55,000
Sales behind it134Likely

From 134 sales of the Ford Bronco (early) (Bronco 1966 to 1977) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $40,000 and $87,000.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1966 Ford BroncoMecum, July 25, 2026MecumJuly 25, 2026$43,000
1966 Ford BroncoMecum, Nov. 14, 2025MecumNov. 14, 2025$25,000
1966 Ford Bronco 3-SpeedBring a Trailer, July 16, 2025Bring a TrailerJuly 16, 2025$27,000
1966 Ford BroncoBring a Trailer, May 16, 2025Bring a TrailerMay 16, 2025$28,750
1966 Ford BroncoMecum, April 4, 2025MecumApril 4, 2025$37,000
1966 Ford BroncoMecum, April 4, 2025MecumApril 4, 2025$35,000
1966 Ford BroncoBring a Trailer, April 2, 2025Bring a TrailerApril 2, 2025$142,000
1966 Ford Bronco 5-SpeedBring a Trailer, Feb. 5, 2025Bring a TrailerFeb. 5, 2025$30,750