Misallocation

1974 Pontiac Ventura GTO Custom Coupe

Sold at RM Sotheby's on June 19, 2010.

$26,950Confirmed

The price as reported by the house. Hammer price $24,500, before the buyer's premium. Read from the house's results Oct. 26, 2026.

The car

Year
1974
Make and model
Pontiac GTO
Generation
GTO 1973 to 1974
Chassis
2Z27B4W117601

Against comparable sales

Below the middle half of 5 comparable sales, 14% under its bottom.

Middle half of sales$28,000 to $32,000
Median$31,000
Sales behind it5Likely

From 5 sales of the Pontiac GTO 1973 to 1974 in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $28,000 and $32,000.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1974 Pontiac GTOMecum, Jan. 8, 2026MecumJan. 8, 2026$32,000
1974 Pontiac GTOMecum, Jan. 15, 2025MecumJan. 15, 2025$50,000
1973 Pontiac GTOMecum, Jan. 9, 2026MecumJan. 9, 2026$31,000
1973 Pontiac GTOMecum, Sept. 21, 2025MecumSept. 21, 2025$28,000
1973 Pontiac GTO Sport CoupeBring a Trailer, Aug. 5, 2025Bring a TrailerAug. 5, 2025$23,750