Misallocation

1997 Mercury Cougar XR-7 30th Anniversary

Sold at Mecum Auctions on July 23, 2025, offered with no reserve.

$3,850Confirmed

The price as reported by the house. Hammer price $2,850, before the buyer's premium. Read from the house's results Oct. 14, 2026.

The car

Year
1997
Make and model
Mercury Cougar
Generation
Cougar (1974 to 1997)
Gearbox
Automatic
VIN
1MELM62W9VH612131
Condition
Good (3)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Below the middle half of 16 comparable sales, 97% under its bottom.

Middle half of sales$5,613 to $11,000
Median$7,529
Sales behind it16Likely

From 16 sales of the Mercury Cougar (1974 to 1997) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $5,613 and $11,000.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1997 Mercury Cougar XR7Bring a Trailer, March 4, 2026Bring a TrailerMarch 4, 2026$6,750
1994 Mercury Cougar XR7Bring a Trailer, Feb. 21, 2025Bring a TrailerFeb. 21, 2025$7,500
1989 Mercury Cougar XR-7Bring a Trailer, Dec. 26, 2025Bring a TrailerDec. 26, 2025$7,557
1989 Mercury Cougar XR-7Bring a Trailer, Oct. 17, 2025Bring a TrailerOct. 17, 2025$5,650
1989 Mercury Cougar XR-7Bring a Trailer, Sept. 17, 2025Bring a TrailerSept. 17, 2025$5,500
1989 Mercury Cougar XR-7Bring a Trailer, Aug. 15, 2025Bring a TrailerAug. 15, 2025$4,405
1986 Mercury Cougar GSMecum, Dec. 4, 2025MecumDec. 4, 2025$3,400
1984 Mercury Cougar ConvertibleMecum, May 11, 2025MecumMay 11, 2025$11,000