Misallocation

32-Years-Owned 1954 Mercury Monterey Hardtop Coupe

Sold at Bring a Trailer on Oct. 30, 2025.

$11,500Confirmed

The price as reported by the house. Read from the house's results Oct. 25, 2026.

The car

Year
1954
Make and model
Mercury Monterey
Generation
Monterey (1950 to 1960)
Version
Monterey (1950 to 1960)
Gearbox
Automatic
Chassis
54WA62109M
Title
Clean
Condition
Good (3)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Inside the middle half of 14 comparable sales.

Middle half of sales$8,213 to $20,750
Median$16,094
Sales behind it14Likely

From 14 sales of the Mercury Monterey (1950 to 1960) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $8,213 and $20,750.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1954 MERCURY MONTEREYBarrett-Jackson, Oct. 16, 2025Barrett-JacksonOct. 16, 2025$20,000
1955 Mercury Monterey HardtopMecum, Jan. 9, 2026MecumJan. 9, 2026$15,000
1953 Mercury Monterey ConvertibleBring a Trailer, Jan. 2, 2025Bring a TrailerJan. 2, 2025$21,000
1955 Mercury Monterey Hardtop Coupe 3-SpeedBring a Trailer, July 19, 2026Bring a TrailerJuly 19, 2026$6,789
1956 Mercury Monterey HardtopMecum, Jan. 7, 2026MecumJan. 7, 2026$9,450
1956 Mercury MontereyMecum, March 18, 2025MecumMarch 18, 2025$29,000
1955 Mercury Monterey Hardtop Coupe 3-SpeedBring a Trailer, Nov. 16, 2024Bring a TrailerNov. 16, 2024$7,600
1957 Mercury Monterey Hardtop SedanBring a Trailer, Feb. 11, 2026Bring a TrailerFeb. 11, 2026$6,500