Misallocation

1973 Ford Bronco

Sold at Mecum Auctions on Jan. 8, 2026.

$35,750Confirmed

The price as reported by the house. Hammer price $32,500, before the buyer's premium. Read from the house's results Oct. 14, 2026.

The car

Year
1973
Make and model
Ford Bronco
Generation
Bronco 1966 to 1977
Version
Bronco (early)
Gearbox
Manual
Chassis
U15GLR22758
Condition
Good (3)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Below the middle half of 134 comparable sales, 24% under its bottom.

Middle half of sales$40,250 to $87,750
Median$56,000
Sales behind it134Likely

From 134 sales of the Ford Bronco (early) (Bronco 1966 to 1977) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $40,250 and $87,750.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1973 Ford BroncoMecum, July 23, 2026MecumJuly 23, 2026$48,000
1973 Ford BroncoMecum, July 25, 2025MecumJuly 25, 2025$49,000
1972 Ford Bronco 4-SpeedBring a Trailer, Nov. 6, 2026Bring a TrailerNov. 6, 2026$44,250
1973 Ford BroncoMecum, Oct. 24, 2026MecumOct. 24, 2026$122,500
1973 Ford BroncoMecum, Sept. 25, 2026MecumSept. 25, 2026$49,000
1972 Ford BroncoMecum, Sept. 23, 2026MecumSept. 23, 2026$20,000
1974 Ford Bronco 3-SpeedBring a Trailer, Sept. 2, 2026Bring a TrailerSept. 2, 2026$51,000
1972 Ford BroncoMecum, May 9, 2026MecumMay 9, 2026$21,500