Misallocation

1940 MERCURY CUSTOM CONVERTIBLE

Sold at Barrett-Jackson on Oct. 17, 2025, offered with no reserve.

$167,200Confirmed

The price as reported by the house. Hammer price $152,000, before the buyer's premium. Read from the house's results Nov. 2, 2026.

The car

Year
1940
Make and model
Mercury Mercury Eight
Generation
Eight (1939 to 1951)
Gearbox
Manual
Chassis
AZ396780
Condition
Excellent (2)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Above the middle half of 83 comparable sales, 322% over its top.

Middle half of sales$17,750 to $36,000
Median$26,000
Sales behind it83Likely

From 83 sales of the Mercury Eight Eight (1939 to 1951) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $17,750 and $36,000.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1940 MERCURY EIGHTBarrett-Jackson, April 16, 2026Barrett-JacksonApril 16, 2026$10,500
1940 Mercury Convertible SedanMecum, March 19, 2026MecumMarch 19, 2026$22,000
1940 Mercury Eight Fordor SedanMecum, Oct. 3, 2025MecumOct. 3, 2025$10,500
1940 Mercury Eight ConvertibleBring a Trailer, March 4, 2025Bring a TrailerMarch 4, 2025$21,000
1940 Mercury Custom CoupeMecum, July 24, 2026MecumJuly 24, 2026$30,000
1939 Mercury 8 Sport ConvertibleCars & Bids, April 24, 2026Cars & BidsApril 24, 2026$30,000
1940 Mercury Eight Two-Door Sedan-Coupe 3-SpeedBring a Trailer, Oct. 25, 2025Bring a TrailerOct. 25, 2025$17,500
1941 Mercury Eight CoupeBring a Trailer, Aug. 25, 2025Bring a TrailerAug. 25, 2025$16,250