Misallocation

1971 Mercury Cougar Convertible

Sold at Mecum Auctions on Oct. 3, 2025, offered with no reserve.

$9,900Confirmed

The price as reported by the house. Hammer price $8,900, before the buyer's premium. Read from the house's results Oct. 14, 2026.

The car

Year
1971
Make and model
Mercury Cougar
Generation
Cougar (1971 to 1973)
Gearbox
Automatic
Chassis
1F94M513576
Condition
Good (3)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Below the middle half of 27 comparable sales, 63% under its bottom.

Middle half of sales$14,500 to $20,500
Median$16,300
Sales behind it27Likely

From 27 sales of the Mercury Cougar (1971 to 1973) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $14,500 and $20,500.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1971 MERCURY COUGAR XR7 CONVERTIBLEBarrett-Jackson, April 16, 2026Barrett-JacksonApril 16, 2026$10,500
1971 Mercury Cougar ConvertibleMecum, April 10, 2026MecumApril 10, 2026$21,500
1971 Mercury Cougar ConvertibleMecum, April 9, 2026MecumApril 9, 2026$21,000
1971 Mercury Cougar ConvertibleMecum, March 18, 2026MecumMarch 18, 2026$22,000
1971 MERCURY COUGAR XR7Barrett-Jackson, Jan. 21, 2026Barrett-JacksonJan. 21, 2026$11,500
1971 Mercury Cougar XR-7 Hardtop CoupeBring a Trailer, Jan. 15, 2026Bring a TrailerJan. 15, 2026$16,000
1971 Mercury Cougar XR-7 ConvertibleMecum, Jan. 11, 2026MecumJan. 11, 2026$8,350
1971 Mercury Cougar XR-7 ConvertibleBring a Trailer, Sept. 18, 2025Bring a TrailerSept. 18, 2025$16,300