Misallocation

1966 FORD BRONCO CUSTOM PICKUP

Sold at Barrett-Jackson on Sept. 10, 2026, offered with no reserve.

$27,500Confirmed

The price as reported by the house. Hammer price $25,000, before the buyer's premium. Read from the house's results Nov. 10, 2026.

The car

Year
1966
Make and model
Ford Bronco
Generation
Bronco 1966 to 1977
Gearbox
Automatic
Chassis
U14FL734009
Condition
Good (3)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

This car's full record

Against comparable sales

Below the middle half of 713 comparable sales, 86% under its bottom.

Middle half of sales$46,500 to $116,000
Median$67,500
Sales behind it713Likely

From 713 sales of the Ford Bronco 1966 to 1977 in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $46,500 and $116,000.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1966 FORD BRONCO CUSTOM SUVBarrett-Jackson, Sept. 12, 2026Barrett-JacksonSept. 12, 2026$155,000
Coyote-Powered 1966 Ford BroncoBring a Trailer, Aug. 19, 2026Bring a TrailerAug. 19, 2026$215,000
1966 FORD BRONCO CUSTOM PICKUPBarrett-Jackson, June 25, 2026Barrett-JacksonJune 25, 2026$28,000
1966 Ford Bronco Sport CustomMecum, May 16, 2026MecumMay 16, 2026$85,000
1966 Ford Bronco CustomMecum, May 15, 2026MecumMay 15, 2026$151,500
Coyote-Powered 1966 Ford Bronco by Heritage BroncoBring a Trailer, May 11, 2026Bring a TrailerMay 11, 2026$142,000
Coyote-Powered 1966 Ford Bronco by Palmetto BroncosBring a Trailer, April 30, 2026Bring a TrailerApril 30, 2026$157,000
1966 FORD BRONCO CUSTOM SUVBarrett-Jackson, April 18, 2026Barrett-JacksonApril 18, 2026$175,000

This car's historyLikely

Matched across sales by chassis number.

DateWhat happenedWhereMilesPrice
June 25, 2026SoldBarrett-JacksonBarrett-Jackson$30,800
Sept. 10, 2026Sold (this sale)Barrett-JacksonBarrett-Jackson$27,500