Misallocation

1978 Jeep J10 Honcho Pickup

Sold at Mecum Auctions on March 20, 2025.

$37,400Confirmed

The price as reported by the house. Hammer price $34,000, before the buyer's premium. Read from the house's results Oct. 14, 2026.

The car

Year
1978
Make and model
Jeep Gladiator
Generation
Gladiator and J-series 1963 to 1988
Gearbox
Automatic
Chassis
J8A25NN078887
Condition
Excellent (2)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Above the middle half of 32 comparable sales, 31% over its top.

Middle half of sales$8,438 to $26,000
Median$16,375
Sales behind it32Likely

From 32 sales of the Jeep Gladiator and J-series 1963 to 1988 in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $8,438 and $26,000.

Closest sales

Closest comparable sales
CarAuctionDatePrice
Single-Family-Owned 1979 Jeep J-10 360 4×4Bring a Trailer, Nov. 9, 2026Bring a TrailerNov. 9, 2026$11,000
Fuel-Injected 1977 Jeep J-10 Pickup 360Bring a Trailer, Nov. 7, 2026Bring a TrailerNov. 7, 2026$26,000
1978 Jeep J-10 Golden Eagle 360 4×4 3-SpeedBring a Trailer, Aug. 29, 2026Bring a TrailerAug. 29, 2026$25,251
1979 Jeep J10 PickupMecum, May 16, 2025MecumMay 16, 2025$45,000
1979 Jeep J10 PickupMecum, March 20, 2025MecumMarch 20, 2025$23,000
1980 Jeep J-10 4×4 4-Speed Pickup ProjectBring a Trailer, July 27, 2026Bring a TrailerJuly 27, 2026$4,800
1981 Jeep J10 PickupMecum, Jan. 9, 2026MecumJan. 9, 2026$36,000
1976 Jeep J-20 Custom 4×4 PickupBring a Trailer, Sept. 10, 2025Bring a TrailerSept. 10, 2025$8,600