Misallocation

1963 FORD RANCHERO PICKUP

Sold at Barrett-Jackson on Jan. 21, 2025, offered with no reserve.

$19,800Confirmed

The price as reported by the house. Hammer price $18,000, before the buyer's premium. Read from the house's results Nov. 2, 2026.

The car

Year
1963
Make and model
Ford Ranchero
Generation
Ranchero (1957 to 1979)
Gearbox
Manual
Chassis
3H27S188689
Condition
Excellent (2)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

This car's full record

Against comparable sales

Inside the middle half of 84 comparable sales.

Middle half of sales$10,891 to $22,329
Median$16,278
Sales behind it84Likely

From 84 sales of the Ford Ranchero (1957 to 1979) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $10,891 and $22,329.

Closest sales

Closest comparable sales
CarAuctionDatePrice
347-Powered 1963 Ford Ranchero 4-SpeedBring a Trailer, Oct. 21, 2025Bring a TrailerOct. 21, 2025$19,000
1964 Ford Ranchero 5-SpeedBring a Trailer, Feb. 17, 2026Bring a TrailerFeb. 17, 2026$10,500
302-Powered 1964 Ford Ranchero 5-SpeedBring a Trailer, April 8, 2025Bring a TrailerApril 8, 2025$22,562
331-Powered 1964 Ford Ranchero Deluxe 4-SpeedBring a Trailer, Jan. 2, 2025Bring a TrailerJan. 2, 2025$20,750
1963 Ford Ranchero Deluxe 260Bring a Trailer, Dec. 4, 2024Bring a TrailerDec. 4, 2024$23,000
1965 Ford Ranchero Deluxe 289 4-SpeedBring a Trailer, June 19, 2026Bring a TrailerJune 19, 2026$26,250
1965 Ford Ranchero 289 3-SpeedBring a Trailer, May 23, 2025Bring a TrailerMay 23, 2025$22,251
1964 Ford RancheroBring a Trailer, Dec. 16, 2024Bring a TrailerDec. 16, 2024$6,600

This car's historyLikely

Matched across sales by chassis number.

DateWhat happenedWhereMilesPrice
Sept. 16, 2021SoldBarrett-JacksonBarrett-Jackson$26,400
Jan. 21, 2025Sold (this sale)Barrett-JacksonBarrett-Jackson$19,800