Misallocation

1951 Mercury Monterey Custom Coupe

Sold at Mecum Auctions on Oct. 19, 2024, offered with no reserve.

$55,000Confirmed

The price as reported by the house. Hammer price $50,000, before the buyer's premium. Read from the house's results Oct. 14, 2026.

The car

Year
1951
Make and model
Mercury Monterey
Generation
Monterey (1950 to 1960)
Gearbox
Automatic
Chassis
51SL23206M
Condition
Good (3)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Above the middle half of 23 comparable sales, 85% over its top.

Middle half of sales$11,250 to $27,000
Median$20,000
Sales behind it23Likely

From 23 sales of the Mercury Monterey (1950 to 1960) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $11,250 and $27,000.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1951 MERCURY MONTEREY CUSTOM COUPEBarrett-Jackson, Jan. 25, 2025Barrett-JacksonJan. 25, 2025$320,000
1951 Mercury MontereyRM Sotheby's, Oct. 9, 2025RM Sotheby'sOct. 9, 2025$17,188
1950 MERCURY MONTEREY CUSTOM COUPEBarrett-Jackson, Jan. 26, 2025Barrett-JacksonJan. 26, 2025$30,000
72-Years-Family-Owned 1950 Mercury Monterey CoupeBring a Trailer, March 10, 2026Bring a TrailerMarch 10, 2026$29,000
1953 Mercury Monterey ConvertibleBring a Trailer, Jan. 2, 2025Bring a TrailerJan. 2, 2025$21,000
390-Powered 1954 Mercury Monterey Hardtop CoupeBring a Trailer, Sept. 22, 2026Bring a TrailerSept. 22, 2026$23,027
1954 Mercury Monterey Sun ValleyMecum, March 19, 2026MecumMarch 19, 2026$26,000
351-Powered 1954 Mercury Monterey Hardtop CoupeBring a Trailer, Jan. 26, 2026Bring a TrailerJan. 26, 2026$15,250