Misallocation

1978 FORD BRONCO CUSTOM SUV

Sold at Barrett-Jackson on Jan. 24, 2025, offered with no reserve.

$117,700Confirmed

The price as reported by the house. Hammer price $107,000, before the buyer's premium. Read from the house's results Nov. 2, 2026.

The car

Year
1978
Make and model
Ford Bronco
Generation
Bronco 1978 to 1979
Gearbox
Automatic
Chassis
U15HLBK1388
Condition
Excellent (2)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

This car's full record

Against comparable sales

Above the middle half of 134 comparable sales, 88% over its top.

Middle half of sales$30,313 to $57,000
Median$39,500
Sales behind it134Likely

From 134 sales of the Ford Bronco 1978 to 1979 in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $30,313 and $57,000.

Closest sales

Closest comparable sales
CarAuctionDatePrice
460-Powered 1978 Ford Bronco Ranger XLTBring a Trailer, Nov. 8, 2026Bring a TrailerNov. 8, 2026$52,000
1978 Ford Bronco Ranger XLTBring a Trailer, Nov. 4, 2026Bring a TrailerNov. 4, 2026$35,000
1978 Ford Bronco Ranger XLTBring a Trailer, Sept. 29, 2026Bring a TrailerSept. 29, 2026$36,000
1978 Ford Bronco Ranger XLTBring a Trailer, Sept. 12, 2026Bring a TrailerSept. 12, 2026$24,500
460-Powered 1978 Ford Bronco Ranger XLTBring a Trailer, July 21, 2026Bring a TrailerJuly 21, 2026$25,250
1978 Ford BroncoBring a Trailer, July 16, 2026Bring a TrailerJuly 16, 2026$22,750
1978 FORD BRONCO CUSTOM SUVBarrett-Jackson, June 27, 2026Barrett-JacksonJune 27, 2026$70,000
1978 FORD BRONCO CUSTOM SUVBarrett-Jackson, June 27, 2026Barrett-JacksonJune 27, 2026$115,000

This car's historyLikely

Matched across sales by chassis number.

DateWhat happenedWhereMilesPrice
Jan. 11, 2024Did not sellBring a TrailerBring a Trailer$95,000 high bid
Jan. 24, 2025Sold (this sale)Barrett-JacksonBarrett-Jackson$117,700
April 11, 2026Did not sellMecumMecum$100,000 high bid
June 27, 2026SoldBarrett-JacksonBarrett-Jackson$126,500