Misallocation

1940 Ford Custom Coupe

Sold at Mecum Auctions on Aug. 13, 2026, offered with no reserve.

$77,000Confirmed

The price as reported by the house. Hammer price $70,000, before the buyer's premium. Read from the house's results Oct. 14, 2026.

The car

Year
1940
Make and model
Ford Deluxe and Super Deluxe (1935 to 1948)
Generation
Model 48 to 01A (1935 to 1940)
Gearbox
Manual
Chassis
MVIN55543IND
Condition
Good (3)Likely

Condition is our reading of the listing's description on Hagerty's 1 to 4 scale, not an inspection.

Against comparable sales

Above the middle half of 283 comparable sales, 49% over its top.

Middle half of sales$23,500 to $46,913
Median$32,000
Sales behind it283Likely

From 283 sales of the Ford Deluxe and Super Deluxe (1935 to 1948) Model 48 to 01A (1935 to 1940) in our data over the last 24 months. Hammer prices, before buyer's fees. Half sold between $23,500 and $46,913.

Closest sales

Closest comparable sales
CarAuctionDatePrice
1940 Ford Standard CoupeBring a Trailer, Oct. 27, 2026Bring a TrailerOct. 27, 2026$18,000
1940 Ford Deluxe ConvertibleMecum, Oct. 24, 2026MecumOct. 24, 2026$31,000
1940 Ford Deluxe Tudor SedanBring a Trailer, Oct. 23, 2026Bring a TrailerOct. 23, 2026$13,500
1940 Ford Deluxe CoupeMecum, Sept. 26, 2026MecumSept. 26, 2026$29,000
1940 FORD DELUXE WOODY WAGONBarrett-Jackson, Sept. 11, 2026Barrett-JacksonSept. 11, 2026$25,000
1940 Ford Deluxe Business CoupeBring a Trailer, Sept. 9, 2026Bring a TrailerSept. 9, 2026$23,500
1940 Ford Deluxe Tudor SedanMecum, July 24, 2026MecumJuly 24, 2026$10,000
1940 Ford Deluxe Woody WagonMecum, July 23, 2026MecumJuly 23, 2026$62,000